What Umar actually does
Umar Rajput is a conversion focused SEO strategist, which is a longer way of saying he does not chase vanity rankings. His job is to grow organic traffic that actually buys, signs up, or books a call. Every audit, content brief, and link plan he delivers is built around that one outcome.
His week is split between technical SEO audits, content strategy, AEO and GEO optimization, link building, and WordPress development for clients across the UK, US, and UAE. The mix changes per project, but the goal stays the same, qualified traffic that pays back the investment fast.
Who Umar works with
Most of his clients are founders, marketing leads, and agency owners who want a single freelancer they can trust. Three plus years of consistent results have given him a 98 percent client retention rate, with most projects running on monthly retainers because the first three months usually pay for the next twelve.
How he thinks about SEO
Rankings are an input, revenue is the output. Umar keeps that line taped to the top of every project plan. Keyword research starts with buyer intent, not search volume. Technical fixes prioritize the pages closest to a sale. Content briefs include conversion goals, not just word counts. AEO and GEO work targets the queries your customers actually ask AI engines, not the pretty numbers in a tool.
Why he built these tools
Most free SEO tool sites are bloated, slow, and designed to upsell you into a SaaS plan. Umar needed something cleaner for daily client work, so he built this toolkit. Eighty plus tools, no signup, no nag screens, no fake limits. Use it for keyword research, on page audits, AEO and GEO, image optimization, and content writing in one place.
How AEO and GEO fit in
Search is shifting fast. ChatGPT, Perplexity, and Google AI Overviews are changing how users find content. Classic SEO still matters, but AEO and GEO are now the next layer above it. A whole category of these tools is dedicated to AI search optimization because that is where the next decade of organic growth is heading, and the brands that adapt early get cited while everyone else watches their classic traffic shrink.