Generate valid JSON-LD structured data for your web pages. Pick a schema type, fill in the fields, and copy the ready-to-use code into your page's <head>.
Fill in the form on the left and your schema markup will appear here instantly.
<head> tag of your HTML pageSchema markup (also called structured data) is a standardized vocabulary you add to your HTML that helps search engines understand the content on your page. When Google can interpret your content more precisely, it may display rich results — like star ratings, FAQ dropdowns, product prices, and breadcrumb trails — directly in search results.
JSON-LD (JavaScript Object Notation for Linked Data) is Google's recommended format for structured data. You paste it inside a <script type="application/ld+json"> tag anywhere in your page — no changes to your existing HTML required.
Rich results like FAQ accordions and star ratings make your listing stand out in search results, often doubling or tripling click-through rates.
Google's AI uses structured data to power features like SGE (Search Generative Experience) and knowledge panels — making schema more important than ever.
This tool supports the most commonly used schema types: FAQ, Article, Product, Local Business, Breadcrumb, and Person — covering 90% of real-world needs.